We dreamt up the idea for The Wrap Fest and had the best time bringing it to life with adidas Originals.

We designed a collection of limited edition wrapping papers for customers buying Christmas gifts, with a team of gift wrappers on hand to wrap their presents. We also had a DJ keeping the vibes going, goodie bags for shoppers, a festive colouring-in party and a pop-up shop in the Soho store.

A little wrapping, a little shopping and a whole lot of festive fun!